My Personal Life Mission

March 16th, 2009

I attended a CEOFlow/Nitro.la CEO gathering last Friday at Fina Ventures in Santa Monica, CA. During our conversation, several CEO’s expressed interest in my personal life mission and how I created my company around that mission. So I just emailed them several docs which included My Personal Life Mission. Since they were interested in reading it, I thought others might be interested too. So here it is:

Like everyone I want my life to count. I want my life to be useful. I want my life to have purpose.

Somewhere through my career working on large, high-profile, Fortune 100 software projects, I realized that my work wasn’t contributing to other people’s lives. It wasn’t useful and it definitely didn’t provide me a sense of purpose in life. And so like everyone else, I began my search for “what I wanted to do with my life.”

Luckily, I soon found an answer. Not just any answer but an answer that had longevity; an answer that I was sure was the answer. Through years of asking the question, “What do I want to do with my life?” and getting the same answer back, I made a life commitment. I took a stand for what I was going to do with my life. I made a commitment to Create a World
that Works.

From there, I set out to structure all aspects of my life around this mission. For American men, one of the most critical aspects of our lives is our work (because we typically connect our identity and even our value as a human to our work). So I made sure my job reflected this. And for me, the best way to do this was to create my own company around my mission. My company mission reads, “Lead the industry with project management systems that produce extraordinary teams that produce extraordinary results.” It’s from here that my company
was created.

For us, it’s about transforming how people and teams work together. By transforming the way they do business and how they interact with each other, we see that we can ultimately change how we interact with each other in all areas of our lives. We see the possibility of a world that works. A world where people simply keep their agreements, take responsibility for their own actions and are accountable to each other. Can you imagine a world like that? It may not be world peace, but it’d be damn close. It’d be… wow, just extraordinary.

We can see that this can all work. We can achieve great things if we all work together and believe it can be done. We can do this effortlessly without the back stabbing, politics, second-guessing, domination, manipulation. It can be joyful, effortless and ultimately fulfilling in knowing that you are creating a new reality – a reality where the world fulfills its potential to be fully functioning, people working together to achieve extraordinary things. A World that Works- the way we always knew it could.

And so this is worth it to me. This is worth dedicating my life doing.

A client of ours put it best when she said,

“The principles and philosophies Digital Onion imbues are unique. They definitely like to remember that life is to be enjoyed. They want to make project management better to make

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