The Story
Digital Onion partnered with The Groop to work on the redesign of Music.com. The task was to re-imagine their current product strategy, architecture and visual design. The challenge was to provide the right music discovery platform within the allocated time and budget constraints.
The Results
Digital Onion implementation of the Point Man System, emphasizing two of the core principles: "planning empirically" and "getting to the goal no matter what" helped the team deliver the architecture and design that gives Music.com its unique character and brand appeal.


